We all love food, but when we’re done eating we want to be DONE with that food. So in 2013, we shifted the conversation around Orbit to an “after meals” gum, enabling you to “break up” with your food after eating (created TV for U.S. and abroad).






(Online) We had so much fun editing these spots that we hated killing all the extra content. So we put a lot of it online for our viewers to play around with.