“Leave a Message”

“Fine Print”


“Leave a Message, Part II”

NBA Print

When T-Mobile unveiled its new MDA cell phone (back in 2005), it put all other phones to shame. So we created a sleeve to let people hide their old, clunky cell phones inside, thus disguising them as a new MDA. As an incentive, the sleeve was redeemable for $100 off a real MDA at any T-Mobile store.