“Leave a Message”
“Fine Print”
“One-Uppers”
“Leave a Message, Part II”
NBA Print
When T-Mobile unveiled its new MDA cell phone (back in 2005), it put all other phones to shame. So we created a sleeve to let people hide their old, clunky cell phones inside, thus disguising them as a new MDA. As an incentive, the sleeve was redeemable for $100 off a real MDA at any T-Mobile store.